Resume

Google has been displaying local results for queries that contains a local component for some time now. A common query like san francisco restaurant displays 10 local search results along with a map. We now expect this type of local targeting because the query contains a geographic component which Google interprets as a geographic data.

Many search pundits have been calling recent changes in SERPs another Google dance. Evidence suggests that Google may be adding geographic information about brick and mortar stores and service companies to the algorithm along with reverse IP lookup to help boost site rank for regular results. Take the query engagement ring . I conducted this query in San Francisco and Los Angeles and got very different results.

Here is the same query in San Francisco.

Just to be sure I wasn’t seeing results from different data centers, I went ahead and queried multiple date centers using the SeoLog.com Datacenter Ranking Tool and discovered that the results didn’t match the LA results or the San Francisco results. In fact, some sites significantly better in both San Francisco and Los Angeles than they show on any of the data centers using the SEOLog tool.

We know Google been collecting service area information from webmasters from webmaster central. We know that they have extensive data from Google maps and third party vendors about where businesses are located. It makes sense that Google would add relevance to a website that represent a brick and mortar or service that is nearby. It appears they are starting to do so.

Internet Experience:
August 2001 to July 2006: Director of Marketing and Business Development, PsPrint.com. During my tenure, grew revenue from $3 million to a projected $25 million in 2006. PsPrint was named among the 50 fastest growing companies in the bay area by San Francisco Business Times for 2003, 2004 and 2005.

• Selected and managed marketing channels that drove three years plus of 50% growth funded entirely from profits.
• Initiated, designed and implemented Cost Per Click campaigns that delivered over 1,000,000 clicks with an average 30 day ROI of 200% and a one-year ROI of over 400%.*
• Designed and implemented the Search Engine Optimization program that resulted in top 10 search engine results placement in Google for dozens of competitive keywords and produced over $1 million/year revenue in 2005 and 2006.
• Worked with the IT team to design, implement and test functionality for the first web based printing workflow that enable customers to upload, proof and approve jobs online.
• Monitored and reconciled multiple web analytics systems on a daily basis to track trends and identify opportunities for conversion improvements.
• Negotiated Business Development relationships with national brands such as Guitar Center, FedEx-Kinko’s and Iprint that produced $300,000 revenue/year.
• Negotiated outsourcing relationship that reduced costs by 50% and saved over $100,000 per year.
* Revenue traceable to each click using KeyWordMax 3rd party cookies. Revenue traceable with a hybrid of KWM, Google Conversion Tracker and PsPrint gift code redemption data is 50% higher.

July 1996 to September 2001: Web Consultant, adventmedia.com. Partner in a web design and engineering company focused on database driven websites. We built sites from concept to completions for over 100 companies ranging from venture funded dotcom startups to divisions of Intel.

• Conceived successful proposals for website creation and improvement projects ranging from $2,500 to $150,000.
• Primary relationship manager from initial contact through project completion.
• Interviewed all stakeholders to identify the target audience and mission of the site.
• Reviewed existing websites for usability lessons and conversion obstacles.
• Created and discovered features to enable the core mission of the site.
• Created feature specification documents and forged consensus around the feature set from all stakeholders.
• Designed information architecture and taxonomy for all websites.
• Managed content acquisition from stakeholders and developed additional content as needed.
• Designed user testing for completed sites and A/B test plans for ongoing improvements.
• Maintain SEO best practices knowledge base and monitored customer sites performed well in natural search.

Education: Bachelor of Arts, Antioch College Institute of Management Studies, 1986.