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	<title>The Art Of SEO - The Science Of PPC</title>
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	<link>http://ItsTheROI.com</link>
	<description>The Rational Basis For Decision Making</description>
	<pubDate>Tue, 24 Jun 2008 18:26:58 +0000</pubDate>
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			<item>
		<title>SEO and Politics - McCain Bombing</title>
		<link>http://ItsTheROI.com/search-engine-marketing/seo-and-politics</link>
		<comments>http://ItsTheROI.com/search-engine-marketing/seo-and-politics#comments</comments>
		<pubDate>Tue, 24 Jun 2008 15:56:14 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=72</guid>
		<description><![CDATA[The impact of SEO on politics has yet to be really felt, but Chris Bower from Open Left is following the Electronic Grass Roots  strategy I wrote about a year ago with his Google Bombing John McCain initiative.
Using the best practices of repuation management, Chris has chosen articles from established media outlets and is [...]]]></description>
		<wfw:commentRss>http://ItsTheROI.com/search-engine-marketing/seo-and-politics/feed</wfw:commentRss>
		</item>
		<item>
		<title>Friend Connect A Slap In The Face Book</title>
		<link>http://ItsTheROI.com/punditry/friend-connect-slap-in-the-face-book</link>
		<comments>http://ItsTheROI.com/punditry/friend-connect-slap-in-the-face-book#comments</comments>
		<pubDate>Tue, 13 May 2008 23:36:07 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=71</guid>
		<description><![CDATA[I was at the flex for the Campfire One event  last night to mingle with the Blogarazzi, drink hot chocolate while being regaled with Guacamole recipes and tales of how Google&#8217;s new friend connect was going to allow anyone to add social features to their website with only rudimentary html experience.  Google has [...]]]></description>
		<wfw:commentRss>http://ItsTheROI.com/punditry/friend-connect-slap-in-the-face-book/feed</wfw:commentRss>
		</item>
		<item>
		<title>Speaking At SMX Advanced</title>
		<link>http://ItsTheROI.com/measuring-campaign-roi/speaking-at-smx-advanced</link>
		<comments>http://ItsTheROI.com/measuring-campaign-roi/speaking-at-smx-advanced#comments</comments>
		<pubDate>Mon, 05 May 2008 17:46:44 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Measuring ROI]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=70</guid>
		<description><![CDATA[I will be speaking on June 4th at SMX advanced on the topic of SEO Analytics and ROI for ecommerce sites, particularly the importance of configuring your internal systems to capture Lifetime Customer Value within your CRM system instead of leaving it to 3rd party tagging software.]]></description>
		<wfw:commentRss>http://ItsTheROI.com/measuring-campaign-roi/speaking-at-smx-advanced/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Using Location To Rank Sites?</title>
		<link>http://ItsTheROI.com/measuring-campaign-roi/google-using-location-to-rank-sites</link>
		<comments>http://ItsTheROI.com/measuring-campaign-roi/google-using-location-to-rank-sites#comments</comments>
		<pubDate>Thu, 01 May 2008 00:13:00 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Measuring ROI]]></category>

		<category><![CDATA[Resume]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Google Algorithm]]></category>

		<category><![CDATA[Google SEO]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=61</guid>
		<description><![CDATA[This evidence suggests that Google may be adding geographic information to the algorithm along with reverse IP lookup to help rank sites for regular results]]></description>
		<wfw:commentRss>http://ItsTheROI.com/measuring-campaign-roi/google-using-location-to-rank-sites/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Wants To Smoke A Doobie With My Son</title>
		<link>http://ItsTheROI.com/rant/google-wants-to-smoke-a-doobie-with-my-son</link>
		<comments>http://ItsTheROI.com/rant/google-wants-to-smoke-a-doobie-with-my-son#comments</comments>
		<pubDate>Fri, 18 Apr 2008 23:56:01 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[RANT]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=58</guid>
		<description><![CDATA[Some related searches are very useful, but how useful is it to suggest adding weed to brownies?]]></description>
		<wfw:commentRss>http://ItsTheROI.com/rant/google-wants-to-smoke-a-doobie-with-my-son/feed</wfw:commentRss>
		</item>
		<item>
		<title>Yahoo Buys Indextools</title>
		<link>http://ItsTheROI.com/measuring-campaign-roi/yahoo-buys-indextools</link>
		<comments>http://ItsTheROI.com/measuring-campaign-roi/yahoo-buys-indextools#comments</comments>
		<pubDate>Wed, 09 Apr 2008 22:06:11 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Measuring ROI]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=55</guid>
		<description><![CDATA[IndexTools announced today that they have been acquired by Yahoo.  IndexTools has been one of my favorite Analytics applications since last years Analytics Shootout.  Not only did they show the best results of all the tools we studied, they were also among the easiest to configure and offered a robust range of custom [...]]]></description>
		<wfw:commentRss>http://ItsTheROI.com/measuring-campaign-roi/yahoo-buys-indextools/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spammy Off Topic Widget Link Bait</title>
		<link>http://ItsTheROI.com/search-engine-marketing/spammy-off-topic-widget-link-bait</link>
		<comments>http://ItsTheROI.com/search-engine-marketing/spammy-off-topic-widget-link-bait#comments</comments>
		<pubDate>Wed, 09 Apr 2008 00:25:38 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Punditry]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Link Bait]]></category>

		<category><![CDATA[Widgets Spam]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=54</guid>
		<description><![CDATA[The difference between great link bait and a spammy off topic widget is basically whether someone complains.]]></description>
		<wfw:commentRss>http://ItsTheROI.com/search-engine-marketing/spammy-off-topic-widget-link-bait/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Gets Related Searches In The Golden Triangle</title>
		<link>http://ItsTheROI.com/google/google-gets-related-searches-in-the-golden-triangle</link>
		<comments>http://ItsTheROI.com/google/google-gets-related-searches-in-the-golden-triangle#comments</comments>
		<pubDate>Sat, 29 Mar 2008 00:50:49 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/google-gets-related-searches-in-the-golden-triangle</guid>
		<description><![CDATA[I spotted another interest UI tweak from Google, as they finally put Related Searches at the top of the Golden Triangle.  We have seen these sneaking into the bottom of the SERP for a while and it was only a matter of time before  the show up on top.
Does this mean the mighty [...]]]></description>
		<wfw:commentRss>http://ItsTheROI.com/google/google-gets-related-searches-in-the-golden-triangle/feed</wfw:commentRss>
		</item>
		<item>
		<title>Google Onebox Cheating to Promote Real Estate</title>
		<link>http://ItsTheROI.com/search-engine-marketing/google-onebox-cheating-to-promote-real-estate</link>
		<comments>http://ItsTheROI.com/search-engine-marketing/google-onebox-cheating-to-promote-real-estate#comments</comments>
		<pubDate>Fri, 26 Oct 2007 18:11:09 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[RANT]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/google-onebox-cheating-to-promote-real-estate</guid>
		<description><![CDATA[Remember the uproar over Google self promotion less than year ago when Google tried to promote Picasa within natural search by using a &#8220;Tips&#8221; graphic?
How is it that we have all turned a blind eye when Google uses Onebox to promote their verticals?  Why is a tip graphic bad, but no one even talks [...]]]></description>
		<wfw:commentRss>http://ItsTheROI.com/search-engine-marketing/google-onebox-cheating-to-promote-real-estate/feed</wfw:commentRss>
		</item>
		<item>
		<title>politics and seo</title>
		<link>http://ItsTheROI.com/random/politics-and-seo</link>
		<comments>http://ItsTheROI.com/random/politics-and-seo#comments</comments>
		<pubDate>Sun, 13 May 2007 21:14:02 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
		
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/politics-and-seo</guid>
		<description><![CDATA[Manipulating Social Networks and Search Engine Results to Win Elections.
Candidates and parties need to broaden their view of the internet and see beyond the fund raising channel and a way to interact with supporters, so they can unleash the power of Electronic Grass Roots. Political pundits and organizers frequently refer to the grass roots and [...]]]></description>
		<wfw:commentRss>http://ItsTheROI.com/random/politics-and-seo/feed</wfw:commentRss>
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