Search conferences provide a great place for people to show that even the snarkiest professional relationships leave room for genuine friendship…or at least respect. Witness Aaron and Giovanna Wall chatting with Matt Cutts at the highly successful IM Charity event.
![Matt Cutts, Giovanna Wall, Aaron Wall]("http://ItsTheROI.com/wp-content/uploads/2008/09/matt-aaron-giovanna.jpg")
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