ChatGPT search
Allow OAI-SearchBot, keep pages indexable in the engines it draws on, and write passages worth citing.
SEO agency · GEO agency · Measurement
SEO and GEO Services Measured by ROI
It's the ROI plans, fixes and measures search work for companies that want to see the money trail. We cover classic SEO and visibility in AI answer engines, and every engagement starts with how the return will be measured.
Request a proposalSee the services
No price list, no lock-in promises, no invented case studies. Scope, deliverables and timeline come in writing.
- 01GEO: get found and cited in AI search answersAI search visibility for ChatGPT search, Perplexity, Google AI Overviews and AI Mode, and Copilot: crawler access, entities, answer-first pages and tracking.Scope and process →
- 02Links you earn because your work is worth citingWhite-hat link earning: original data studies, useful tools, expert commentary, digital PR, unlinked mentions and broken-link fixes. No paid links or PBNs.Scope and process →
- 03Local SEO that brings calls, visits and booked jobsGoogle Business Profile and Bing Places setup, NAP cleanup, useful location pages, an FTC-compliant review program and local schema for one or many locations.Scope and process →
- 04On-page SEO that matches what searchers want and what you sellTitles, meta descriptions, headings, intent gaps, internal links, schema and alt text, fixed page by page or across templates so changes reach every URL.Scope and process →
- 05A content strategy built around the searches that lead to revenueTopic and keyword research, intent mapping, clusters, writer briefs, an editorial calendar and a refresh plan, with answer-first formats AI search can cite.Scope and process →
- 06SEO reporting in revenue and profit, not rankingsMeasurement plans, GA4 and Search Console setup, lead value models, CRM matchback, AI referral tracking, forecasts with ranges and monthly profit reporting.Scope and process →
- 07Technical SEO audits that end in a fix list your developers can shipCrawl, index, rendering, Core Web Vitals and log-file review, ranked by revenue impact and effort, delivered as developer-ready tickets with acceptance tests.Scope and process →
- 01
Baseline the money
We connect organic and AI-referral traffic to leads, orders and margin, so the starting point is revenue, not rankings.
- 02
Fix and build
Technical fixes, pages that match intent, earned links and entity work, ordered by expected impact against effort.
- 03
Report the return
Monthly reporting on revenue, profit and payback with honest ranges, and a forecast you can hold us to.
Generative engine optimization makes a site reachable, understandable and quotable for AI search. The groundwork differs by engine; none of them can be bought or guaranteed.
Perplexity
PerplexityBot needs access; clear sourcing and specific facts make a page easier to quote.
Google AI Overviews and AI Mode
Same eligibility as Google Search: indexed and snippet-eligible. No special file or markup is required.
Microsoft Copilot
Bing Webmaster Tools, a clean sitemap and IndexNow keep the Bing side of your visibility current.
- SEO ROI CalculatorProject organic revenue, ROI and the payback month from traffic, conversion rate, order or lead value, margin and monthly cost.
- GEO Readiness CheckerScore your site for AI search visibility with a weighted checklist, and test a robots.txt file for AI crawler access.
- Title & Meta CheckerCheck title tag and meta description length in characters and estimated pixels, with a search result preview.
One-time
Audit
A fixed-scope diagnosis: technical SEO audit, GEO readiness review or measurement audit, delivered as a prioritized fix list with impact and effort for each item.
Ongoing
Program
A monthly program across the services you need, with a quarterly plan, shipped work every month and reporting on revenue, profit and payback.
In-house teams
Advisory
For teams that do the work themselves: reviews, prioritization, measurement design and workshops, on a schedule that suits your release cycle.
Prices are scoped per proposal. Email contact@itstheroi.com with your site and goal.
- SEO StrategyDoes schema markup help you show up in AI search?What structured data does for Google and AI search in 2026, which schema types are worth adding, how @id graphs and sameAs define your entity, and how to test.5 min
- Google & AI SearchGoogle AI Overviews and AI Mode: What Changes for SEO?How AI Overviews and AI Mode choose links, what makes a page eligible, which snippet controls apply, why Google-Extended doesn't, and how to measure impact.5 min
- SEO ROI & MeasurementHow Do You Measure SEO ROI Without Fooling Yourself?The SEO ROI formula, what to count as cost, how to value B2B leads, payback timing, GA4 attribution settings, and a worked hypothetical example table.5 min
- Google & AI SearchHow Does ChatGPT Search Pick and Cite Sources?Which OpenAI crawlers matter, how robots.txt controls them, the role of Bing and other providers, how ChatGPT citations show up, and steps to become eligible.5 min
- SEO ROI & MeasurementHow do you build an SEO forecast a CFO will trust?A step-by-step SEO forecasting model: keyword demand, position bands, CTR assumptions, ramp-up, conversion value and three scenarios, with a worked table.5 min
- SEO ROI & MeasurementHow do you track AI search traffic in GA4?Set up a GA4 custom channel group for ChatGPT, Perplexity, Copilot, Gemini and Claude referrals, read AI crawler logs, and report the gaps you cannot measure.5 min
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Frequently asked questions
What does an SEO and GEO agency do?
It improves how often your site is found, clicked and cited in search engines and AI answer engines. At It's the ROI that means technical fixes, content that matches search intent, white-hat link earning, local SEO, AI search visibility work and measurement that ties it all to revenue.
How do you measure SEO ROI?
We attribute revenue or lead value from organic search and AI referrals, subtract the full cost of the work (fees, content, development time and tools) and divide by that cost. Because SEO compounds, we also report the payback month and a forecast with conservative, expected and stretch ranges.
Can you guarantee rankings or AI citations?
No. Nobody controls Google, Bing or the AI answer engines, and AI answers change from one run to the next. We commit to the work, the measurement and honest reporting, and we tell you early when a channel is not paying back.
How much do your services cost?
Every engagement is scoped to the site and the goal, so there is no price list. Email contact@itstheroi.com with your site and objective and we will send a written proposal with scope, deliverables and timeline.
How long until SEO pays back?
It depends on the starting point, competition and how quickly changes ship. Technical fixes can show up within weeks, while content and link earning usually take several months. The free SEO ROI calculator shows how payback shifts with different assumptions.