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SEO Strategy

The practical side of search engine marketing: what to fix, what to build and how to compare SEO with paid search.

  1. SEO StrategyDoes schema markup help you show up in AI search?What structured data does for Google and AI search in 2026, which schema types are worth adding, how @id graphs and sameAs define your entity, and how to test.5 min
  2. SEO Strategy12 Steps to Stop Buying Links and Start Earning ThemA 12-step plan to quit paid links: audit what you bought, clean up only what needs it, then earn links with data, free tools and digital PR that editors cite.4 min
  3. SEO Strategy301 vs 302 Redirects: When to Use Each for SEOWhen to use 301, 308, 302 or 307 redirects, how Google treats each, what meta refresh and JavaScript redirects do, and a decision table for common SEO cases.4 min
  4. SEO StrategyCheck a Domain's History Before You Build on ItBefore building on a used domain, check Search Console, Bing Webmaster Tools, the Wayback Machine and backlinks, then retire spam-era URLs with a 404 or 410.4 min
  5. SEO StrategyHow Google Uses Location to Rank Local ResultsHow relevance, distance and prominence shape local results, how Google reads device location and IP, how country targeting works and how to check ranks.4 min
  6. SEO StrategyHyperlocal SEO: Ranking in a Neighborhood, Not a CityHow to rank for neighborhood searches: Business Profile categories, proximity limits, citations and neighborhood pages that avoid Google's doorway abuse policy.5 min
  7. SEO StrategyIs SEO Snake Oil? How to Tell Real SEO From HypeThe red flags that mark SEO snake oil, what legitimate SEO actually delivers, and the questions to ask an agency before you sign a contract with anyone.4 min
  8. SEO StrategyPrivacy-First Measurement: Consent and Modeled DataHow consent banners, Google Consent Mode, modeled conversions, server-side tagging and first-party data fit into honest marketing measurement in 2026.4 min
  9. SEO StrategySEO Means Optimizing for Users: People-First ContentWhat Google means by helpful, reliable, people-first content, the self-assessment questions it publishes, and where E-E-A-T fits as a rater concept.4 min
  10. SEO StrategySEO vs PPC ROI: How to Compare Them FairlyCompare SEO and PPC ROI on equal terms: amortized SEO cost vs cost per acquisition, time to results, compounding, when paid search wins, and a worked example.4 min
  11. SEO StrategyTesting for Duplicate Content Now Google's Cache Is GoneGoogle retired cached page links in 2024. Here is how to test for duplicate content now: URL Inspection, exact-phrase searches, crawlers, canonical checks.4 min
  12. SEO StrategyWhat Is Search Engine Marketing in 2026? SEO, PPC and GEOHow SEO, paid search and generative engine optimization fit together in 2026, how to think about splitting budget, and a side-by-side comparison table.5 min
  13. SEO StrategyWhat Is a Page-One Ranking Worth? Position, CTR and RevenueHow to put a dollar value on a page-one ranking: why CTR by position varies, why page one is a moving target, and a worked formula with a position table.4 min
  14. SEO StrategyWhite-Hat SEO: What It Means and Why It Pays OffWhat separates white-hat, gray-hat and black-hat SEO, how Google Search Essentials draws the line, and how to weigh shortcuts on a risk-adjusted ROI basis.4 min
  15. SEO StrategyWidget Links and Link Bait: What Google's Spam Policies SayWhat Google's link spam policy says about widget links, how rel=sponsored, nofollow and ugc work, and how to build link bait that earns links without spam.4 min
  16. SEO StrategyZero-Click Search and SERP Features: What They Do to SEO ROIHow featured snippets, local packs, AI Overviews and knowledge panels shift clicks, how to read impressions vs clicks in Search Console, and what to target.4 min