Terms of use

By using this site you accept these terms.

Is the content advice?

Articles and tools are general information; decisions about your own site and budget are yours.

We work to keep facts accurate and dated, but search engines and AI products change often. Check important details against the official documentation linked in each article.

How accurate are the tools?

The tools produce estimates from the numbers you enter, not predictions or guarantees.

The SEO ROI calculator applies arithmetic to your assumptions. The GEO readiness checker scores a checklist and evaluates robots.txt rules; it cannot see CDN or firewall settings. The title and meta checker estimates pixel widths from standard font metrics, and search engines may rewrite titles and snippets.

What governs client work?

Paid work is governed by the written proposal and agreement for that engagement, not by this page.

Who owns the content?

Text, tools and images on this site belong to It's the ROI unless stated otherwise. Quoting short passages with a link is welcome.

How do I reach you?

Email contact@itstheroi.com. Brand names mentioned on this site belong to their owners, and It's the ROI is not affiliated with Google, Microsoft, OpenAI, Perplexity, Anthropic, Apple or X Corp.