Blog
Industry Analysis
Commentary on search industry ideas and problems, with a view on what actually deserves budget.
- Industry AnalysisWhat is llms.txt, and is it worth adding to your site?What the llms.txt proposal is, how the file is structured, what it cannot do, what Google has said about it, and how to write one in an hour or two.5 min
- Industry AnalysisHacked Site SEO Spam: How to Spot It and Clean It UpHow to recognize Japanese keyword, casino and cloaked spam on a hacked site, clean it, return 404 or 410 for spam URLs, request a review and prevent a repeat.4 min