Workshops · 3 min read
SEO and GEO Workshops and Talks
Short answer
It's the ROI runs in-house workshops and talks on request, covering SEO ROI measurement, generative engine optimization for marketing teams, technical SEO for developers and writing content briefs. Sessions range from a short talk to a full-day workshop; email contact@itstheroi.com with your audience, topic and preferred dates.
Key takeaways
- Four core topics: SEO ROI measurement, GEO for marketing teams, technical SEO for developers and content briefs.
- Formats range from a short talk to a hands-on full-day workshop, delivered remotely or in person.
- Workshops use your own data where possible, so teams leave with a working model or checklist.
Marketing teams and developers often want the same thing from SEO training: practical methods they can use the following week, not a slide deck of trends. It's the ROI offers in-house workshops and talks on request, built around measurement and money outcomes. This page describes the topics, formats and how to ask for a session.
What topics can a workshop cover?
Four core topics are available, and each can be tailored to your team's level and data.
- SEO ROI measurement: tying organic and AI search traffic to revenue, building a simple forecast and reporting results leadership trusts.
- GEO for marketing teams: how AI answer features find and cite sources, what to change in content, and how to track AI visibility.
- Technical SEO for developers: crawling, rendering, redirects, Core Web Vitals and release checklists that prevent ranking losses.
- Content briefs: turning keyword and intent research into briefs writers and channels can work from.
Sessions can combine two topics. A common pairing is ROI measurement with content briefs, so the team plans content against a revenue estimate from the start.
Which formats and lengths are available?
Sessions range from a short talk to a full-day hands-on workshop, remote or in person.
| Format | Typical length | Best for | Group size |
|---|---|---|---|
| Talk with Q&A | 30-60 minutes | Leadership or all-hands overview | Any |
| Focused workshop | 2-3 hours | One topic, with exercises | Up to about 20 |
| Full-day workshop | 5-7 hours with breaks | Two topics, hands-on with your data | Up to about 15 |
| Follow-up clinic | 60-90 minutes | Questions after the team applies the methods | Same group |
Lengths are ranges because the right depth depends on the audience. A developer group usually wants more live examples; a leadership group wants the decision framework and fewer details.
What will attendees take away?
Each session ends with something the team can use the next day, such as a model, a checklist or a template.
For an ROI workshop that means a working projection built on your own traffic, conversion and margin figures, similar to our SEO ROI calculator. For a GEO session it means a prompt set for tracking AI citations and a checklist of content and crawler fixes. Developers leave with a pre-release SEO checklist, and content teams with a brief template linked to an intent map (see our guides to search intent mapping and writing content for SEO, PPC and conversion).
Materials draw on public documentation, such as Google Search Central, and are updated for each session because AI search features change often.
Who are the sessions for?
They suit in-house marketing, content, product and engineering teams that already run a website and want to judge search work by return.
No advanced SEO knowledge is required for the talks. Workshops work best when participants have access to the site's analytics or Search Console, or when an export can be shared ahead of time. Background reading that helps: how to measure SEO ROI and what GEO is.
How do you request a session?
Email contact@itstheroi.com with your audience, topic, preferred format and possible dates.
A useful request includes:
- Who will attend and their roles.
- The topic or combination you want.
- Remote or in person, with location if in person.
- Two or three possible dates.
- Any data you would like the exercises to use.
We reply with a suggested outline and scope. For teams that want ongoing help after a workshop, our SEO ROI measurement service sets up reporting that keeps the methods in use. You can also reach us through the contact page.
Frequently asked questions
Can the workshop use our own data?
Yes, and that is usually the most useful format. With read access to Search Console or an analytics export shared ahead of time, exercises can use your real pages and queries. We work only with the data you choose to share.
Do you run sessions remotely?
Yes. Most sessions work well on a video call with shared exercises. In-person sessions are possible by arrangement; mention your location and dates in your request.
How far ahead should we book?
Two to four weeks is typical for a standard talk or workshop. Sessions built around your own data need a little longer for preparation.