Blog
Google & AI Search
How Google's ranking systems and the newer AI answer engines decide what to show, and what that means for your pages.
- Google & AI SearchGoogle AI Overviews and AI Mode: What Changes for SEO?How AI Overviews and AI Mode choose links, what makes a page eligible, which snippet controls apply, why Google-Extended doesn't, and how to measure impact.5 min
- Google & AI SearchHow Does ChatGPT Search Pick and Cite Sources?Which OpenAI crawlers matter, how robots.txt controls them, the role of Bing and other providers, how ChatGPT citations show up, and steps to become eligible.5 min
- Google & AI SearchWhat Is Generative Engine Optimization (GEO)?What GEO means, where it overlaps with SEO, what changes for AI answer engines, what the 2023 GEO research paper found, and which claims to ignore.5 min
- Google & AI SearchDo Brands Rank Better? Brand Signals in Google SearchWhat the 2009 brand-related ranking change suggested, what brand signals plausibly mean in 2026, and how to track branded search demand as a practical SEO KPI.4 min
- Google & AI SearchDoes PageRank Still Matter in 2026?What PageRank was, why the public toolbar score disappeared, how Google still uses links today, and what that means for link earning and internal linking.4 min
- Google & AI SearchFrom Hummingbird to AI Search: Entities and Semantic SEOHow Google moved from keywords to entities with the Knowledge Graph, Hummingbird, RankBrain, BERT and passage ranking, and how to write entity-first content.4 min
- Google & AI SearchNegative SEO: What's Real, What Isn't, and What to DoWhich negative SEO attacks actually hurt rankings in 2026, why spammy backlinks rarely do, when the disavow tool makes sense, and how to monitor your site.5 min
- Google & AI SearchRecovering From a Google Quality Drop: Panda to CoreHow to diagnose a traffic drop after a Google core update by page type and query, when to improve or prune content, and how long recovery usually takes.4 min